The Miners Coffee

Summary

The Miners Coffee is a group of company owned and franchised cafes with planned future growth to other countries. Management leverages Smart WiFi, Mikrotik and Ubiquiti Unifi Hardware to offer customers a seamless guest wifi solution while building a detailed customer database and leveraging analytics to better understand their customer base.

Customer Database

The Miners Coffee passively grew their customer marketing database through the implementation of Smart WiFi. A custom branded splash page was implemented with simple email and SMS login. This allowed The Miners Coffee to build a database consisting of customers names, email addresses and phone numbers for direct marketing, loyalty program and feedback purposes.

Seamless Survey

The Miners Coffee wanted to improve the number of contacts for their monthly newsletter as well as promote the opening of their new cafes. To accomplish this, they used Smart Wifi to create a branded landing page, with email and SMS login. Once connected, the guests were shown The Miners Coffee social media pages and then directed to a promotional video, subscribers were notified of new café openings via email marketing blasts and returning guests are presented with a welcome back page and an offer to join The Miners Coffee Loyalty program.

Results

Guest Wifi is now available at The Miners Coffee that redirects to their Social Media and promotional videos and encourages customer loyalty as well.

In total over a 3-month period, The Miners Coffee have collected more than 7,000 contacts for their monthly newsletters as well as more than 2,500 loyal customers visiting more than 3 times.

In the first month, the group of café’s had over 2,200 people log into Smart WiFi. The following month the number of wifi users increased by 25%. The average time online is 3 hours per user. The Miners Coffee is expecting a customer database of over 20,000 wifi users within a year.